Sales & Business Development



“I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales”.
Zig Ziglar


Find out more about MaST’s Sales related courses:

Sales Training
Sales Coaching
Negotiation Skills
Customer Service

Sales Training

Confidence in selling comes from understanding the product, the customer and the ‘sales process’.

We all have our own stereotypes of what a salesperson is – and these are not usually very flattering to the profession. The behaviours of salespeople are more often than not the cause of a failed sale. We didn’t buy – not because the product wouldn’t have done the job, or the price was wrong, or the supplier company lacked a reputation – but simply because we didn’t trust the salesperson. Face to face selling is largely about building trust; and is heavily influenced by the way the salesperson behaves towards the customer and his own company.

This MaST program is designed to provide the salesperson with a ‘map’ to steer him or her through the selling process. It develops the questioning, listening and objection handling skills needed to ensure that the customer remains the focus of attention. Finally, it will show the salesperson how to represent the product in terms that meet the customer’s buying criteria.
We’ll also show you how to increase sales AND retain customers!

We can also easily customise the program to cater to any of your staff in
customer facing roles – whether ‘sales’ or not.